![]() ![]() Focus on keywords and driving brand awareness Within the past two years, Pinterest has become a powerful SEO source.If you’ve got an e-commerce site, connect you catalog ( Shopify) so you have a universal shopping tab.Put an eye-catching image in the logo section and add your brand name.If you are thinking about using Pinterest as a marketing tool, Anvil has developed some tips and tricks: The right set-up here can make the difference between your content, paid or organic, being viewed or missed. Because it acts as a search engine and can rank on Google, it wants you to optimize everything with keywords that people are searching for on and off the platform. On the contrary, Pinterest loves keywords. When you think of Pinterest, images most like pop into your head. ![]() Connect your business’ shopping account and you will get a “shopping tab” on your Pinterest page as well as all paid and organic posts.Ī huge difference between Pinterest and Meta platforms is that there is significant room for SEO optimization. If you have an e-commerce business, you can activate the “shop” tab to drive interested customers directly to your site or even sync your website catalog ( Shopify) on the platform. While traffic is a goal for many clients, Pinterest can be even more useful for an e-commerce brand. If images linking to your website are pinned on Pinterest and I click on it, it’s an easy click to the original content on your website-driving traffic. For example, I just did a Google search for “home office ideas.” At least one Pinterest result showed in each line of images. Essentially, Pinterest works as a search engine within a social network, but it differentiates from Meta in that all “pins” can also be found through Google search. In 2020, the platform began to make changes and recently came into its own as a visual search engine optimized network with over 460 million users, and we here at Anvil Media have noticed.įor digital marketers, Pinterest can be thought of as a unique fusion of Meta and Google. Pinterest developed a reputation as a platform to reference for interior design ideas, wedding themes, and trendy recipes. The Pinterest App launched in 2010 and for about 10 years showed very little innovation. ![]()
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